We sculpt soul into robots.
Brand Philosophy
The Art of Intelligence
In the Renaissance, Michelangelo drew life from cold marble; today, Michelo carves sense and intelligence into robots.
We build technology that breathes 'life'nto machines—an AI platform that evolves robots from tools to living systems. Autonomous robots that reason, learn, and move on their own 'logic and agency' are Michelo’s essence.
Brand Naming
MICHELO
Like Michelangelo, we inscribe soul and will into empty shells.
That is the art of AI we pursue.
Technology Vision
From Machinery to Sentience
The Michelo AI Platform is more than a control stack.
We enable robots to perceive and decide autonomously through:
Perceptual
Intelligence
Sensing and understanding environment and context
Motion Logic
Generator
Rule-based path synthesis and behavioral algorithms
Adaptive
Autonomy
Adapting to change without operator intervention
Michelo is no longer a command follower.
It senses, reasons, and acts on its own.
Not Just AI.
It’s True
Robot
Intelligence
Not “robots with AI,” but robots reborn as advanced intelligent systems through Michelo AI.
Michelo AI,
Experience truly smarter robot intelligence.
Brand Positioning
Positioning Key Factors
Brand Concept.
“An intelligent automation platform where operators control robots and configure scenarios via AI and intuitive UI no complex programming.”
Brand Positioning Statement.
Michelo AI is a leading AI-native robotics solution learning faster and easier so anyone can deploy intelligent robotics.
Brand Slogan.
Not Just AI. It’s True Robot Intelligence. Experience smarter robot intelligence with Michelo AI.
Brand Positioning
Positioning Reinforcement
RTB(reason-to-believe).
- Demonstration-based robot learning
- Vision AI for object recognition and pose compensation
- No-code scenario configuration
- Voice/Gesture-based auxiliary input (optional)
- Real-time task feedback and operator guidance
Semi-Branding.
- Direct Learning from Human
- Self-Adaptation through Vision AI
- No-Code Interface
- Real-time Feedback and Operation
- Human Voice/Gesture-Based Command System (Optional)
Brand Architecture
Michelo AI Brand System
Corporate Brand
An AI robotics company that captures human craftsmanship in technology
Corporate Master Brand
Master brand for a robotics intelligence platform that learns and reproduces human craft
Michelo Motion
Michelo Vision
Michelo Autopath
Michelo Toolkit
Technology Brand
Composite Technology Brand
Product Brand
Michelo Motion
Michelo Vision
Michelo Autopath
Michelo Toolkit
Leverage Effects
Unified naming lets top-level brand building cascade effectively downstream
(Corporate → Master → Product).
Feedback Effects
Unified naming also channels results, satisfaction, and reputation upstream
(Product → Master → Corporate).