Technology calculates.
We put the
human
inside.
Why Michelo?
We’re not just a robot maker.
We design technology that understands people.
Michelo Robotics began with a very simple question.
Why are some tasks still
only doable by humans?
Applying paint along curves, sanding at constant pressure, and angling tools by sight. Those belong less to “knowledge” and more to “human sense.” We realized: machines follow knowledge, but true craft is learned from human sense. From then on, we changed our direction. We set out to build robots that learn, decide, and move like people.
To lead the global market as a
Real Intelligent Robot System Provider
We move forward one step at a time.
Returning to our first principles…
Technology that understands human sense and remembers mastery.
Michelo Robotics sets a new standard for human-centered intelligent automation.
In evolving industrial sites, robots should take on repetitive and hazardous work, while learning and preserving the human touch.
That is true automation the AI we build for people.
Michelo Timeline
20
2025
Aug
Rebrand: company name and product brand unified as Michelo Robotics & Michelo AI
Jun
Contract: release-agent application automation (Client S)
Contract: shot-blasting automation (Client G)
Contracts: defense coating automation (Clients W, L)
Contract: abrasive/decontamination automation (Client S)
Contract: Michelo AI middleware project (Client S)
Selected: Daegu Private-Investment Tech Commercialization Program
May
Contract: automotive deburring project (Client G)
Apr
Selected: MOLIT 2025 High-Access Site Robot · XR Collaboration R&D
Jan
Pre-A funding closed (Stonebridge Ventures, Schmidt, etc.)
2024
Aug
Selected: Seoul-type TIPS program
Delivered: nuclear metal-waste decontamination automation (Client S)
May
Delivered: mobile-payment metrology automation (Client B)
Apr
Selected: Woori Financial D.InnoLab Chungbuk Cohort 1
Mar
Selected: Global Startup Academy Cohort 5 (SME Ministry
2023
Jun
Awarded: KARI fuel-filling manual robot system
May
Selected: Startup Growth R&D “Stepping Stone” (SME Ministry)
Awarded: farm-robot remote & semi-auto system (Client S)
Apr
Selected: Incheon “IP Narae” Program (KIPA)
Partnership: KIRIA & KODIT agreement
Mar
Awarded: medical-robot remote & semi-auto system (Client A)
Signed: Universal Robots SI partnership
Participated: SME R&D manpower program (KOITA)
2022
Nov
Graduated top of Youth Startup Academy Cohort 12 (SME Ministry)
Grand Prize: Incheon Startup Competition
Certified: Venture (Innovation Growth)
Oct
Delivered: VISA-card measurement/inspection automation (Client B)
Aug
Awarded & delivered: agricultural-robot remote/semi-auto system (Client J)
Jul
Established: Corporate R&D Center
Mission
We don’t stop at factory automation or process efficiency.
A world where humans and robots coexist in harmony
Human-Robot Harmony
That is what creates meaningful change.
Technology should no longer replace people—it should grow alongside them. We redesign industry, everyday life, and the world through technology. What we transform isn’t just industry it’s life.
Four Core Pillars
Expanding human potential
Four Core Pillars
Reducing risk across industry and daily life
Four Core Pillars
Renewing manufactu-ring competitiveness with smarter solutions
Four Core Pillars
Advancing symbiotic human-robot collaboration
Transforming the World Through
Human-Robot Harmony
Changing the world through
the power of human-robot connection
Vision
We aim for robots to go beyond merely “seeing” like humans,
and
truly understand and decide like humans.
Robots that read context, act appropriately, and even at times empathize. That is the Human-like Intelligence we pursue. Technology doesn’t stop at hardware. Once intelligence is embedded, robots become partners.
Empowering Robots with Human-like Intelligence
We are at
the beginning of that journey.
Empowering Robots with Human-like Intelligence
Human-like intelligence, embodied in robots
Core Values
Pioneering Innovation
Relentless innovation and drive
to set the industry standard
Customer-Centric Excellence
Designing for customer needs, growth,
and ROI building true win-win partnerships
Agile Professionalism
Professional rigor with agile execution,
deep focus, and bold problem-solving
Sustainable Growth Mindset
Favoring long-term value and relationships
for sustainable growth
Entrepreneurial Spirit
Calculated risk-taking with a persistent,
founder driven mindset
Brand Slogan
How people and robots grow closer
Bringing Human Sense to
Robot Intelligence
Brand Identity
Emphasis on a human-centered technology philosophy
Human Sense
Signals robotic intelligence that internalizes human sense, intuition, and contextual awareness not just functional AI
People and robots grow closer
Expresses our belief that technology adapts to people, narrowing the human-tech gap
Ultimately, rather than a technology-centric brand,
we intend to stand as a people-centric, smart partner brand.
Market Positioning
A differentiated direction for intelligence vs. competitors
While most solutions emphasize speed, automation, and precision, our slogan elevates the emotional value of “human connection.”
Brand Tone & Manner
Build a friendly,
warm technology brand
Move beyond the typical “cold tech” image toward an intuitive, welcoming user-experience-led identity. This aligns with features that learn directly from users vision AI, gesture/voice learning, and no-code interfaces.